In this article we will provide 10 useful tips that lawyers can consider once seeking to attract new clients online, increase their conversion rate and visibility among the thousands of visitors interested to obtain Cyprus legal services.
Contents
- 1. Online searchers make a comprehensive research about the lawyers they intend to contact
- 2 What you post and how you post play a significant role
- 3 Referrals to other pages for more information
- 4 Be aware of the competition!
- 5 How quickly you respond to an enquiry
- 6 How you look online
- 7 Share your news
- 8 Technology Know-how
- 9 Systematic promotions in a discreet way
- 10 Comprehensive presentation in portals
Maintaining and promoting LawyersInCyprus for over 14 years now has given us an exceptional insight into what lawyers need but also into what potential clients seek. Here comes our list with some facts and tips.
1. Online searchers make a comprehensive research about the lawyers they intend to contact
Business, investors and other individuals interested in acquiring legal services from Cyprus tend today to make o comprehensive research about the lawyers they intend to contact in comparison to a decade ago. Based on internal analytics, potential clients click on every post they can find from the certain lawyer, read their announcements, news and articles before sending an enquiry. This habit shows that it’s definitely not enough to showcase only contact details in portals and other platforms.
2. What you post and how you post play a significant role
Searchers seek understandable, quality content with not too complicated legal terminology, well organized and structured pages in order to quickly find important information.
3. Referrals to other pages for more information
Someone that is interested to find out about a certain topic appreciates referrals to other authority websites. Irresponsible linking campaigns on the other hand can have the opposite result. One or two back-links to high authority pages is sufficient.
4. Be aware of the competition!
Someone that is in need of legal services in a certain legal practice area communicates with more than one firm. This is a fact no one can avoid. The matter is how you can be among the short-listed firms? A lot of factors play a role. It’s not always the fees but how you handle the enquiry after you receive it. It’s also essential if you are not interested in a case not to ignore it. Someone that communicates with you expects an answer. Thank them for their email and inform them that you cannot handle their case, recommendation of who can is definitely a good gesture.
5.How long should you take to respond to an email
We will suggest that at least within 24 hours you should communicate back with a potential client in order to win their trust. The majority of people (52%) who send a work-related email expect a reply within 12 and 24 hours, according to a survey of 1,500 people by MailTime.com, 60% of people say they will wait two days to reply to their email. At work, nearly 1 of 5 people expect you to answer an email within 12 hours and almost no one (3%) tolerates a week-long wait.
6. How you look online
Graphics, logo, choice of images related to your firm or articles appears to determine the click rate, so take your time to prepare images that are creative and catches people’s attention. Do not reproduce already used concepts if you want to distinguish from the crowd. Images increases the engagement. Content with images receives up to 40% more shares than content without pictures.
7. Share your news
Announcements that concerns your firm, your events, your business trips, your new website your new employee, your new premises concern also visitors as they see that you are active and therefore dynamic. Being dynamic, is a characteristic a client often believes the lawyer representing them in a case should have in order to achieve the desired outcome.
8. Technology Know-how
Developing law firms and anyone looking to gain a competitive advantage needs to deliver the technology solutions available on the market today. Few skills will be as important as enhancing service through the use of technology in the near future.
9. Systematic promotions in a discreet way
Being active on a regular basis increases your visibility during the whole year. Showcasing only your firm name and contact information do not say much to the wider online audience. Once off promotions are not enough either. Long-term regular promotions in portals, social media accounts and your own website helps you get the complete picture of your efforts and increases your chances of being chosen. However, be aware that legal services and other corporate or financial services cannot be promoted like goods. It’s crucial to show-case your expertise and know-how systematically but in a discreet and professional way.
10. Comprehensive presentation in portals
Having a presence in portals is proven to be essential however make sure to present your firm comprehensively. The more information you have the better. Presenting your awards, certificates, full contact details, social media accounts and other information in your micro-sites in other portals help clients to find all required information in one place. The 3-click rule says that no page should take more than 3 clicks to access, with other words the most important information should take no more than 3 clicks to get to.
Finally, the legal profession demands that you display excellence and knowing the law inside out whilst being original enough to apply it on a distinctive way. Systematic study, harsh counters and at the same time being armed with soft empathetic people skills is crucial. However, knowing how to promote your skills and attract your audience is half the battle!
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