Analyzing the monthly searches on specific words, finding key words people mostly use and studying the analytics of our sites over almost a decade now has taught us a lot about what international visitors seeks in Cyprus.
Maintaining and promoting the portals www.lawyersincyprus.com and www.accountantsincyprus.com has in the same time been a useful study of how Cyprus is interpreted by potential investors. In this article we would like to summarize our online experience and maybe enlighten some business that seeks to expand.
Time after time the online searches differ based on the circumstances. Before the haircut in Cyprus 2013 there was a huge interest in corporate services which resulted in thousands of international searches in keywords such as tax heaven in Cyprus, offshore services in Cyprus and other related keywords.
After the haircut a huge amount of online people was searching for banking system in Cyprus and lots of the above keywords lost its frequency. The high volume of searches on Cyprus banking system didn’t obviously mean that visitors was seeking to open bank accounts in Cyprus but to find out what exactly happened in March 2013.
The measures the Government procured in order to attract further visitors resulted indeed to a higher search on various keywords such as Cyprus Citizenship, Cyprus Visa and other related keywords. These keywords received today a significant amount of online searches on a monthly basis.
Consequently searches related to real estate in Cyprus receives an enormous number of searches which surely surpasses the amount of 40 000 monthly searches from all over the world. Obviously there are several factors that play a major role to the large interest however it is up to Cyprus to take good advantage of the situation.
Various tools that measures the traffic tells you also about the specifications of the searches such us geographical location, languages the searches use and many other information that helps us to target the most beneficial keywords and locations.
Cyprus has for years now received lots of interest from Russia and the former Soviet bloc. But as Cyprus is a gateway to Europe Cyprus receives a flow of visitors from Arab countries not only now with the crisis in Syria but also long before. Arab visitors’ interest, to judge from the received enquiries our portals receives, has mostly to do with Cyprus citizenship, property purchase in Cyprus or investment in various kinds of businesses. UK on the other hand chose Cyprus for business mostly because of its tax system which can also be judged from the keywords UK visitors chooses.
In order to attract the right visitors it’s therefore significant to study the popularity of various keywords, follow the facts and the developments internationally, give a transparent picture of your services be apparent in various networks online, offer your website in a languages that searches uses. For instance a high number of the Russian searches are made in the Russian language.
The online traffic on specific keywords is reasonably very significant as visitors can be turned to further investments in Cyprus and consequently further job opportunities and an important contribution to the economy. However the interest online should be studied carefully and each professional should apply different methods of approach depending on each case. The picture Cyprus professionals emits internationally is created from the attitude, professionalism, moral and consistency they have.
By: Helena Naaman, Operations Manager of Sedinvest Enterprises Ltd
