When Lacoste temporarily replaced its iconic crocodile with a GOAT logo to celebrate Novak Djokovic as the “Greatest of All Time,” the move wasn’t just a bold marketing strategy — it was also a powerful reminder of the importance of Intellectual Property (IP) rights.
For more than 90 years, the crocodile has been synonymous with Lacoste’s brand identity. Replacing it, even for a limited edition collection, shows the incredible value of IP: a logo is not just a design, it is a global symbol of recognition, reputation, and trust. Lacoste could make this creative shift because it has strong IP protections around its trademarks and designs, allowing it to innovate without risking its brand equity.
Why IP Rights Matter for Every Business
- Brand Power: Just like Lacoste’s crocodile, your logo or trademark is your business identity. Protecting it ensures that no competitor can dilute your brand value.
- Innovation Freedom: IP protection gives you the legal certainty to experiment; whether that’s a new product line, a creative campaign, or even a daring logo change.
- Reputation & Trust: Consumers trust brands that can demonstrate authenticity. Registered IP is a safeguard against counterfeits and misuse.
- Global Reach: With proper registration through EUIPO or WIPO, your IP can follow your business wherever it grows.
Our Role as Your Legal Partner
At Andria Papageorgiou Law Firm, we help businesses protect and leverage their most valuable assets: their ideas and innovations.
Our services include:
- Trademark registration in Cyprus, the EU, and internationally.
- Drafting and enforcement of IP licensing and assignment agreements.
- Copyright, design rights, and digital rights protection.
- IP strategy and dispute resolution.
Lacoste’s GOAT campaign reminds us that IP is more than law — it’s strategy. Whether you are a global fashion house or a growing startup, securing your intellectual property means securing your future.
Feel free to contact us for further professional assistance.
Disclaimer: The information contained in this article is provided for informational purposes only, and should not be construed as legal advice on any matter. Andria Papageorgiou Law Firm is not responsible for any actions (or lack thereof) taken as a result of relying on or in any way using information contained in this article and in no event shall be liable for any damages resulting from reliance on or use of this information.
